The British Racing School is one of the best jockey schools in the world. Offering a range of courses, the charitable trust is a Centre of Excellence for training in the racing industry.
The existing site failed to reflect the world class reputation of the School. It needed to be more interactive and engaging, whilst conveying the educational aspect and hard work involved. The client also wanted an even target audience gender mix.
We condensed the site, removing all unnecessary pages. This enabled us to create a more bespoke navigation system, helping the target audience find the information they are searching for. We created a new section that acts as a career guide. Combining the courses and jockey training sections and introducing a filter option also helped make the site more accessible. The initial site was not responsive for mobile and tablet devices. It is now fully responsive, increasing both flexibility and interactivity.